There is a saying that goes as such
“If you walk into a room and make a friend, they will buy whatever you sell. But if you walk into a room full of strangers and try selling something, that will be a much more difficult task”.
As much as any person might hate to admit the fact, running a law firm is essentially the same as managing a business that provides service.
Therefore the base remains the same for both the fields: one needs to get the business name and objective out by advertising, marketing and referrals and explain to them how the firm’s service work and the steps that the firm would take in order to ensure that justice prevails.
However, before all this, ensuring the survival of the firm and profitability of the business remains can only be maintained by making sure that new customers are captured, which in the case of a law firm, is the legal intake.
Listed below are the reasons why client intake proves beneficial for law firms:
1. Your marketing and advertising cost you money:
The process of client intake is such that before you generate an intake, there has to be ample investment that needs to be done from the film’s end.
People only start calling only upon creation of demand from your end.
All these sources (like seeing, hearing or discovering about the firm’s services) would have cost the firm a lot of money which started fruiting only then.
In such an instance, if the firm does not have an intake process in place that can handle these clients, then the marketing and advertising dollars are essentially a waste.
2. You cannot work for someone who does not hire you:
This might sound silly but the fact remains that if your firm is not able to convince the caller that had called you based upon the marketing or advertising is done, then you will not be able to provide the services with your vouch.
Having a legal intake in place will ensure that customers or clients enter the third place of the life cycle of the law firm, which is where you actually provide the service that they are interested in hiring you for.
3. You cannot get paid and lead a profitable business if there are no clients to work for:
Money spent on advertising and marketing to target customers might all wash down the drain if the firm does not have a solid legal intake process in place and capitalize on the calls generated.
What would it mean? That you don’t have clients to work for!
And this further means that you don’t get paid. A law firm that does not have a solid legal intake process is a business that is doomed since its inception.
To conclude, a good client intake process can make every other part of the legal business go much smoother.
If everything in the process is systematized, then as the saying goes “nothing can stop you from achieving heights”.