Personal Injury Law firms are now joining the trend to include mass tort cases in their personal injury law practice area.
This is based upon the fact and belief that about a million people are seriously or fatally affected or injured in mass tort cases every year.
Mass tort cases prove to be an opportunity for any type size of a firm.
The best way to grow a mass tort practice area is to market with a content-driven website.
A strong web presence along with blog presentation helps in capitalizing client’s search for mass tort attorneys.
Best way to find a client for mass tort cases is with content marketing.
Successful mass tort attorneys will create a 5000 word to 50000-word mass tort practice section on their website which would respond to the claimant’s research about solutions to their medical problems.
This description should be supported by regular blog posts describing new developments in medicine and law.
The goal of the site marketing must be to educate the clients about the side effects of the products that they used.
The content should have a concise language that will be easier for the general public to understand.
Tips to be followed by PI Lawyers will be taking up Mass Tort Practice:
1. Content should target client persona:
Marketing content should be such that it represents the client’s needs and addresses the client’s background.
When attorneys understand what drives the client’s needs they will be able to write content that addresses those questions and contact their law firm when ready.
2. Blogging to get new business for mass tort practice:
Clients are always researching for current information, beyond what is mentioned in FAQ pages.
That is where a timely blog is effective for reporting news and answering questions.
If blogging strategy is executed in the right manner, it can result in your law firm’s website rank higher in Google search engine.
3. Create a content culture at your firm:
Content marketing should be tied to the new business goals and lead generation.
The attorneys involved must be active players and devote enough time, budget and staff to market the content.
Content planning and strategy is an important part of making content marketing work for your law firm.
The more details included in your content plan and layout of specific pages, the easier it will be for the person when it comes to writing the content.